Is it worth opening an eCommerce site?
An eCommerce site is a reseller-owned sales channel, where a user can purchase the available products under the terms and conditions set by the reseller.
Your sales channel
Having an eCommerce site allows the reseller to run their own sales channel. Each marketplace has specific rules that apply to all retailers, concerning topics such as the product categories that can be sold, to the criteria to fulfil in order to sell within the marketplace. A retailer with its own eCommerce site can set its own rules and create its own competitive advantage.
Grow your brand!
Avere un ecommerce permette di effettuare azioni di remarketing sui carrelli abbandonati, fare attività di mail marketing sui proprio clienti per comunicare promozioni. In poche parole l’acquirente diventa cliente, si può svolgere un’attività di fidelizzazione affermando il brand del tuo sito. Un utente fidelizzato tornerà ad acquistare dove ha avuto un’esperienza positiva.
Higher margins
Each marketplace gives its resellers a daily traffic of users browsing the sales channel. In exchange for this visibility, the retailer pays a commission each time it sells a product. If a reseller has its own eCommerce site, there is no commission to pay. This way it can sell products at a more competitive price and attract more users to its eCommerce site.
Instant collection
Not everyone knows that when you sell on a marketplace the reseller actually collects the sum after 2-3 weeks depending on the marketplace. With an eCommerce site, each retailer collects their sale price instantly.
Payment methods
All marketplaces are quite strict as regards the payment method that the end buyer can use to buy the product in question. On an eCommerce site, you can choose to use as many payment methods as you need. They give the user greater security when completing the purchase and help improve sales performance.
Your offers in price comparators
Many users do their research through search engines and price comparators such as Google Shopping. The comparators show offers only from eCommerce sites and not those from marketplaces. Having an eCommerce site allows you to capture demand from users who want alternatives to marketplaces, thus improving sales performance.
